African American weeklies see paid circulation decline
by Stephen Lacy, Ph.D., Sandra L. Combs, Ph.D., & Daniel Herman Krier, Ph.D.
Newspaper Research Journal – Vol. 38(4), pp. 406-416
Abstract
This study examines business trends for African American newspapers from 1993 to 2013, the period in which digital distribution emerged and the Great Recession occurred. By 2013, roughly 151 weeklies existed, a net loss of 30 weeklies over two decades. During this time, paid circulation declined, free circulation increased, open line advertising rates increased, and the percentage of weeklies owned by groups increased slightly. African American newspapers were more aggressive than general circulation weeklies in adding websites.
December 4, 2017
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Author: Daniel H. Krier, Ph.D.
Hello. My name is Dan Krier, or officially, Dr. Daniel Herman Krier, Ph.D. I am a writer, researcher, and professor.
I hold a Ph.D. in Sports Communications (Information and Media) from Michigan State University. Prior to that, I worked as a sports journalist and lived in Los Angeles, where I earned an M.F.A. degree in screenwriting from the University of Southern California Film School (the USC School of Cinematic Arts). I received a B.A. in cellular & molecular biology from Northwestern University in Evanston, IL.
As you can tell, I love learning, and I love to teach. I have worked as a teacher and professor since 2009. I have taught Kindergarden through 12th grade, as well as undergraduate courses (including one in which I wrote the textbook).
My greatest joy in life is to help others learn!Consumption and Sports Marketing.
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